A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
> It has become internationally famous for embracing and promoting an unhealthy diet of incredibly large hamburgers. Customers are referred to as "patients," orders as "prescriptions," and the waitresses as "nurses." All those who weigh over 350 pounds are invited to unlimited free food provided they weigh themselves on an electronic cattle scale affront a cheering restaurant crowd.
> The menu includes the Single Bypass Burger®, Double Bypass Burger®, Triple Bypass Burger®, Quadruple Bypass Burger®, Quintuple Bypass Burger™, Sextuple Bypass Burger™, Septuple Bypass Burger™, and the Octuple Bypass Burger™. These dishes range in weight from half a pound to four pounds of beef. Also on the menu are Flatliner Fries® (cooked in pure lard) and the Coronary Dog™, Lucky Strike no filter cigarettes, alcohol, Butterfat Milkshakes™, full sugar Coca-Cola, and candy cigarettes for the kids!