A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
That number seemed unreal to me, so I looked it up. I think it represents the total pre-processing weight, not the actual meat meat consumption. From Wikipedia:
> As an example of the difference, for 2002, when the FAO figure for US per capita meat consumption was 124.48 kg (274 lb 7 oz), the USDA estimate of US per capita loss-adjusted meat consumption was 62.6 kg (138 lb)
Processing, cutting into sellable pieces, drying, and spoilage/loss mean the amount of meat consumed is about half of that number.
What evidence do you have that the loss adjusted numbers have gone down while the preprocessed numbers have gone up so dramatically?
The problem with the number is that people see it and imagine pounds of meat like they see at the grocery store, but it's measuring pounds of meat that go into the meat processing plant.
> What evidence do you have that the loss adjusted numbers have gone down while the preprocessed numbers have gone up so dramatically?
No, the two numbers show the ratio.
The "pounds of meat consumed per person" from the FAO is a pre-processed weight.
The pounds of meat consumed per person from the USDA is the end-user weight. It's about half of the FAO number.