A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
That number seemed unreal to me, so I looked it up. I think it represents the total pre-processing weight, not the actual meat meat consumption. From Wikipedia:
> As an example of the difference, for 2002, when the FAO figure for US per capita meat consumption was 124.48 kg (274 lb 7 oz), the USDA estimate of US per capita loss-adjusted meat consumption was 62.6 kg (138 lb)
Processing, cutting into sellable pieces, drying, and spoilage/loss mean the amount of meat consumed is about half of that number.
What evidence do you have that the loss adjusted numbers have gone down while the preprocessed numbers have gone up so dramatically?
Point being someone eating a couple bags of jerky over a workday would probably count as having eaten literal pounds of beef, despite consumed weight being much lower. Water is noncompressible and makes your stomach full very quickly.