Regardless, there's nothing here (aside from the odd scrolling layout of the page itself) I can disagree with. I'm already following this "diet" in the most part anyway, and that's without consciously thinking that much about it.
- examples of real food
- "coming together", as in being focused on
- zooming away, as in being spread and disseminated widely
It contrasts with the slick, professional look of the rest of the page, showing heart and passion for the message.