zlacker

>>atestu+(OP)
Moderately amused at the quote "We are ending the war on protein." In my experience, every single brand in recent years has been coalescing around the idea of making protein bars, drinks, prominently labeling the amount of grams of protein are in items, etc.

I'm not opposed, as protein seems to be a good target to prioritize, but claiming there's a war on protein just seems so out of touch to the point of absurdity. It's practically the only thing that people care about right now.

>>Fumbli+45
The irony is everyone already seems obsessed with protein these days, which I guess plays nicely with meat lovers / producers. The last thing Americans need is more encouragement on the protein front IMO. Suddenly everyone thinks they're a body builder when it comes to food.

The few friends I've known were attempting ketogenic diets over the years kept focusing on the protein side when the actual diet is supposed to be dominated by fat. They've all experienced kidney problems of one sort or another, surprise surprise!