zlacker

>>atestu+(OP)
Moderately amused at the quote "We are ending the war on protein." In my experience, every single brand in recent years has been coalescing around the idea of making protein bars, drinks, prominently labeling the amount of grams of protein are in items, etc.

I'm not opposed, as protein seems to be a good target to prioritize, but claiming there's a war on protein just seems so out of touch to the point of absurdity. It's practically the only thing that people care about right now.

>>Fumbli+45
> protein bars, drinks, prominently labeling the amount of grams of protein

Most of which are loaded with crazy amounts of sugar to make them taste good.

Have you ever looked at the label on a cup of non-plain "Greek" yogurt? (Which is 90% of the yogurt aisle.)

>>schmuc+16
They're mostly loaded with non-nutritive sweeteners, not sugar.