The idea was to seek spots in the city where public web cams are pointed at, and paint QR codes on the ground at those spots (using a template), linking to the camera stream. So when curious passerbys scan the code, they see themselves in a camera stream and feel "watched".
The YouTube account is no longer around, but you can still watch it on archive.org: https://web.archive.org/web/20190220131525/https://www.youtu...