I’m pretty certain AI quadruples my output at least and facilitates fixing, improving and upgrading poor quality inherited software much better than in the past. Why pay for SaaS when you can build something “good enough” in a week or two? You also get exactly what you want rather than some £300k per year CRM that will double or treble in price and never quite be what you wanted.
To attempt to summarize the debate, there seems to be three prevailing schools of thought:
1. Status Quo + AI. SaaS companies will adopt AI and not lose share. Everyone keeps paying for the same SaaS plus a few bells and whistles. This seems unlikely given AI makes it dramatically cheaper to build and maintain SaaS. Incumbents will save on COGS, but have to cut their pricing (which is a hard sell to investors in the short term).
2. SaaS gets eaten by internal development (per OP). Unlikely in short/medium term (as most commenters highlight). See: complete cloud adoption will take 30+ years (shows that even obviously positive ROI development often does not happen). This view reminds me a bit of the (in)famous DropBox HN comment(1) - the average HN commenter is 100x more minded to hack and maintain their own tool than the market.
benzible (commenter) elsewhere said this well - "The bottleneck is still knowing what to build, not building. A lot of the value in our product is in decisions users don't even know we made for them. Domain expertise + tight feedback loop with users can't be replicated by an internal developer in an afternoon."
This same logic explains why external boutique beats internal builds --
3. AI helps boutique-software flourish because it changes vendor economics (not buyer economics). Whereas previously an ERP for a specific niche industry (e.g. wealth managers who only work with Canadian / US cross-border clients) would have had to make do with a non-specific ERP, there will now be a custom solution for them. Before AI, the $20MM TAM for this product would have made it a non-starter for VC backed startups. But now, a two person team can build and maintain a product that previously took ten devs. Distribution becomes the bottleneck.
This trend has been ongoing for a while -- Toast, Procore, Veeva -- AI just accelerates it.
If I had to guess, I expect some combination of all three - some incumbents will adapt well, cut pricing, and expand their offering. Some customers will move development in house (e.g. I have already seen several large private equity firms creating their own internal AI tooling teams rather than pay for expensive external vendors). And there will be a major flourishing of boutique tools.
(1) >>9224
What _has_ surprised me though is just how many companies are (or are considering) building 'internal' tooling to replace SaaS they are not happy with. These are not the classic HN types whatsoever. I think when non technical people get to play with AI software dev they go 'wow so why can't we do everything like this'.
I think your point 3 is really interesting too.
But yes the point of my article (hopefully) wasn't that SaaS is overnight dead, but some thin/lower "quality" products are potentially in real trouble.
People will still buy and use expertly designed products that are really nice to use. But a lot of b2b SaaS is not that, its a slow clunky mess that wants to make you scream!
I agree - it is surprising how many are looking at doing in house.
I think what they miss (and I say this as someone who spent the early part of his career outside of tech) is an understanding of what goes into maintaining software products - and this ignorance will be short lived. I was honestly shocked how complex it was to build and maintain my first web app. So business types (like I was) who are used to 'maintaining' an excel spreadsheet and powerpoint deck they update every quarter may think of SaaS like a software license they can build once and use forever. They have no appreciation of the depth of challenges that come with maintaining anything in production.
My working model is that of no-code - many non-tech types experimented with bubble etc, but quickly realize that tech products are far deeper than the (heavily curated) surface level experience that the user has. It is not like an excel model where the UI is codebase. I expect vibe-coders will find the same thing.
I have on several occasions built my own versions of tools, only to cave and buy a $99 a year off the shelf version because the maintenance time isn't worth it. Non-tech folks have no idea of the depth of pain of maintaining any system.
They will learn. Will be interesting to see how it plays out.