zlacker

>>meetpa+(OP)
I hope that this means that the Netflix app on AppleTV will finally become a “first class citizen.”

The Netflix app has always been treated badly by Apple. No idea why, but it means that I can’t have Netflix content in the “What’s Next” queue (among other things, like Netflix actors’ work not showing up in show information).

>>ChrisM+W2
Oh you think Apple is treating Netflix bad? No no no.

Netflix refuses to play game, because they want to keep their data to themselves. Apple would LOVE Netflix to integrate into the app.

>>ezfe+F3
And quite rightly so. Why would Netflix let Apple list all their content in an Apple branded interface as if it were their own?

>>alt227+iR
Because it makes a potential customer's life more inconvenient, so the customer has incentive to not buy Netflix. For example, me. The only reason I have for not buying Netflix is this little thing.

Also,

> Why would Netflix let Apple list all their content in an Apple branded interface as if it were their own

That's not how it works. It literally says "Open in Netflix" or whatever app. All it does is make it easy to search for stuff, add it to your watchlist, and start playing it.

What Netflix doesn't like is that it makes it easier for its customers to watch non Netflix content...which is obviously anti customer.

>>lotsof+fs3
I hate to tell you this, but it might not be the full story that making search easier is "all it does."

Why doesn't the macOS App Store game search include results from Steam? That would be a very consumer-friendly thing for Apple to do, right?

The answers to both questions are related.

>>trunne+Le4
Netflix does not have to pay Apple to be indexed in the TV app search feature.

It is purely an inconvenience to Netflix’s customers for the sole benefit of Netflix.