Netflix was a silicon valley start-up with a tech founder (Reed) who teamed up with an LA movie buff (Ted). They tried to solve a problem: it was too hard to watch movies at home, and Hollywood seemed to hate new tech. The movie industry titans alternated between fighting Netflix and making deals. They fought Netflix's ability to bulk purchase and rent out DVDs. Later, they lobbed insults even while taking Netflix's money for content licensing. Here's Jeff Bewkes, CEO of Time Warner, in 2010:
"It’s a little bit like, is the Albanian army going to take over the world? I don’t think so." [1]
Remember: this was the same movie industry that gave us the MPAA and the DMCA. They were trying to ensure the internet, and new tech in general, had zero impact on them. Streaming movies and TV probably wouldn't exist if Netflix had not forced the issue.
Netflix buying HBO is significant, but also just another chapter in this story of Netflix's internet distribution model out-competing the Hollywood incumbents. Even now in 2025, at least 12 years after it was perfectly clear that streaming direct to the consumer would be the future, the industry is still struggling to turn the corner. Instead, they're selling themselves to Netflix.
I was at Netflix 2009-2019. It was shocking how easily our little "Albanian army" overthrew the empire. Our opponents barely fought back, and when they did, they were often incompetent with tech. To me, this is a story about how competent tech carried the day.
Netflix has been rapidly buying and building studio capacity for a decade now. Adding the WB studio production capacity is a huge win for Netflix. It makes those studios more productive: each day of content production is now worth more when distributed via Netflix's global platform.
Same with WB and HBO catalog and IP: it's worth more when its available to Netflix's approx 300 million members. Netflix can make new TV and films based on that IP, and it will be worth more than if it was only on HBO's platforms.
[1] https://www.nytimes.com/2010/12/13/business/media/13bewkes.h...
You were there for a while. Was/is studio capacity still a constraint on production? You read so many stories about how LA studios are struggling to fill space because all of the productions have left town for tax credits elsewhere. Curious if you’re still plugged in enough and know that it’s still true about their studio space. I assumed their interest was strictly a content play and the extra studio space might actually be an anchor they were willing to drag along to get the content/IP.
I think this is about Netflix's model reflecting a fundamental technology shift; any company not participating fully in that shift will be operating less and less efficiently compared to those that are. Look at the inside history of HBO's attempts to build a streaming platform; in the early 2010s their leadership knew they probably should, but were their hearts in it? Did they have executives with competence in this area? No, they outsourced it and mismanaged it. Repeatedly. But like you said, my view includes being a former Netflix employee so maybe I'm biased.
I don't have current information on whether or to what degree studio production capacity is a constraint. Content spending was publicly projected to grow, so studio capacity had to grow, which is why Netflix decided to build giant new studio facilities in New Mexico and New Jersey. Those were referenced in the Q&A Netflix held Friday morning [1]. Wild guess: Netflix's own studios run at full capacity, which is why they're continuing to expand them. I'd love to know if WB studios run at capacity.
> I assumed their interest was strictly a content play and the extra studio space might actually be an anchor they were willing to drag along to get the content/IP.
Doubt it. Like I said, I'm not an insider on that question and I'm 6 years out of date. But if I had to guess, it would be that WB studio capacity will be a highly productive asset for Netflix -- most likely, it will be more valuable connected to Netflix's global distribution model that it was when operated under WB's model.
[1] Q&A transcript https://s22.q4cdn.com/959853165/files/doc_events/2025/Dec/05...