zlacker

>>meetpa+(OP)
In 2009 a Turner Broadcasting executive stood in front of employees and said they are not worried about Online streaming because it only covered 15 minutes of watching time among consumers. TBS, TNT, Cartoon Network, HBO, Time Inc were all under the same ownership umbrella along with the entire MGM catalog Ted Turner had acquired at the cost of losing control of his company. There were executives who knew what they were doing but some were performative - using buzz words and bravado to hide that they had no idea. Many were trying to extract as much as possible from both ends - 50% of revenue from consumers and 50% from advertisers. Even when those two were in direct conflict with each-other’s interests. They believed content was king and so they invested in content, instead of distribution. They hoarded their back catalog for years.

In the mean time Netflix started with 3 CDs per month plans and when they began streaming on 2007 we didn’t use it at start because we assumed that it would cut out of the 3 movies allotment. So we were scared to use it for a while. Yet we used it regularly - because unlike the cable service, streaming didn’t have ads. And ads were massive massive abuse and waste of time for consumers. You can benchmark the level of abuse by the types of ads in the super bowl: Alcohol, crypto, gambling, cars…

The reality is that cable was a paid premium service, unlike broadcast TV, which was free and littered with ads. Mix the two and you lose the golden goose.

That said, the bravado of that executive stuck with me since then.

>>dzink+Um
The branding debacle around HBO streaming service was malpractice

HBO Go and HBO Now - simultaneously, for some reason

Then HBO Max

Then Max

Now back to HBO Max

How many committee meetings did it take to get this strategy?

It's frankly amazing WB Studio and HBO quality has survived this insanity.

Time-Warner and its incarnations is whatever the opposite of synergy is (the parts are worse because of the whole)

>>softwa+yM
IIRC the Go / Now switch was due to Go being the app if you already paid for cable and wanted to watch HBO by logging into your cable provider account. Now was the pure streaming option those without cable could purchase. Took a bit to consolidate I think.

>>pests+rp1
That was the given reason, and I'm sure they knew it was ridiculous and fixed it as soon as they could get all their ducks in a row, but it sure was comically bad from the outside perspective of ordinary users. Even if there had to be 2 apps for some contractual reasons I think most people would have been more tolerant if they had identical functionality and appearance after login, and were just titled "HBO Go for Cable" and "HBO Go Streaming."

>>xp84+aG1
I could imagine HBO Go starting off as literally their cable package "on the go" with no intent to ever charge for streaming, being able to login at others houses or on vacation to enjoy your paid package etc. Then another team / project starting up the streaming option and went with Now and I wouldn't be surprised if it was indeed all contractual reasons.