I don't see ads, thanks to ad blocking tech in browsers and smartphones. Any time that happens to fail and I get to endure an ad, I am amazed that regular people without ad blocking tech can endure this onslaught.
The time to negotiate a "middle ground" is long past. Let's not even entertain that idea.
An acceptable middle ground could have been designated areas for ads, which you have to seek out to see them. Think of the Yellow Pages.
Ad companies need to be reined in. They cannot control themselves. They are lobbying against all limits and controls. The only solution is to eradicate ads entirely and to make sure that anyone who gets that idea will never get it again.
I'm a huge buff for music gear/tech. I love seeing the newest plugins, pedals, software. I actively seek it out. I know demos of products are effectively advertisements, but they are the right type of ads and aimed at a crowd that seeks info the right way and likely is a higher probability of making a purchase.