zlacker

>>el3ctr+(OP)
I don't think HTML is the right approach. HTML is better than PDF, but it is still a format for displaying/rendering.

the actual paper content format should be separated from its rendering.

i.e. it should contain abstract, sections, equations, figures, citations etc. but it shouldn't have font sizes, layout etc.

the viewer platforms then should be able to style the content differently.

>>billco+gd
That's a purist stance that's never going to work out in praxtice. Authors will always want to adjust the presentation of content, and html might be even better suited for that than Latex, which as bad at both.