I don't see ads, thanks to ad blocking tech in browsers and smartphones. Any time that happens to fail and I get to endure an ad, I am amazed that regular people without ad blocking tech can endure this onslaught.
The time to negotiate a "middle ground" is long past. Let's not even entertain that idea.
An acceptable middle ground could have been designated areas for ads, which you have to seek out to see them. Think of the Yellow Pages.
Ad companies need to be reined in. They cannot control themselves. They are lobbying against all limits and controls. The only solution is to eradicate ads entirely and to make sure that anyone who gets that idea will never get it again.
If a fridge maker wants to sell you a cheaper fridge subsidized by ads, I don't think that's a problem as long as tracking is optional.
There used to be TVs that don’t have ads or tracking, but that’s not the case anymore (or so I’ve heard; haven’t bought a TV personally yet). I don’t see why fridges would be immune to that.
The smart part of a fridge isn't inherent to the technology necessary (unlike DRM'ed TV streams and apps). In fact, bolting the display (or ice maker for that matter) into the door makes it conduct more heat and therefore perform worse. I don't know about other economic regions, but here the energy label is quite clearly visible on the front of every fridge, so they can't hide the power waste either.
I have yet to see a smart fridge cheaper than a similar normal fridge. Partially because manufacturers seem to market this crap like a luxury feature.
The cheapest smart fridge I can find on a reliable web store, at least here, is three times the price of a normal fridge (€1500 vs €500). Even in the huge "American style" fridges, there's a sizable price difference (€1500 vs €1000) before you get to the first smart fridge.