I don't see ads, thanks to ad blocking tech in browsers and smartphones. Any time that happens to fail and I get to endure an ad, I am amazed that regular people without ad blocking tech can endure this onslaught.
The time to negotiate a "middle ground" is long past. Let's not even entertain that idea.
An acceptable middle ground could have been designated areas for ads, which you have to seek out to see them. Think of the Yellow Pages.
Ad companies need to be reined in. They cannot control themselves. They are lobbying against all limits and controls. The only solution is to eradicate ads entirely and to make sure that anyone who gets that idea will never get it again.
So ads that someone seeks out of their own volition? Fine. That's just marketing material, and falls in the same category as every product announcement, press release, etc. What if a product catalog is mixed in with coupons or other rewards? Not fine anymore, you've mixed up reward-seeking and information-seeking.
If someone means to direct their attention and gets distracted by an important notice, like "I mean to drive down this road, and the stop sign grabbed my attention," that's also fine. The information is relevant to the human and important for augmenting their intention. But if you download an app and try to do something, only to be met with a banner/popup/whatever informing you of other products on offer by the company? Well, they're not selling your attention to third parties, but they are monetizing it by taking your intention to use one product and attempting to redirect it into a potential purchase of another, so that's out. If you want, you can include a clearly-labelled "our other offerings" section in the app, out of the way, somewhere it would only be encountered by someone seeking it out.
Distracting people cannot be allowed to be one of the main drivers of our economy.
Sure it can. Apple, Google and Microsoft get millions of impressions every day and everyone accepts it. Just because it's uncomfortable for you to think about doesn't mean that it's not happening, at-scale, this very minute.
If your OEM decides to serve you ads, you don't get to complain. The alternative is to buy a device with adblock or Airplane Mode and supposedly this represents a healthy, competitive economy.