I don't see ads, thanks to ad blocking tech in browsers and smartphones. Any time that happens to fail and I get to endure an ad, I am amazed that regular people without ad blocking tech can endure this onslaught.
The time to negotiate a "middle ground" is long past. Let's not even entertain that idea.
An acceptable middle ground could have been designated areas for ads, which you have to seek out to see them. Think of the Yellow Pages.
Ad companies need to be reined in. They cannot control themselves. They are lobbying against all limits and controls. The only solution is to eradicate ads entirely and to make sure that anyone who gets that idea will never get it again.
The government has to guarantee that there are places for people to say things. But the government does not have to guarantee that there are places for people to say things *in my own home*. And similarly, I think most public spaces should be free from ads and other 'attention pollution'. If a company wants to write about their own product, that's fine, but they must do so in a place where other people are free to seek them out, as opposed to doing so in a way that forces the writing upon others without consent.