I don't see ads, thanks to ad blocking tech in browsers and smartphones. Any time that happens to fail and I get to endure an ad, I am amazed that regular people without ad blocking tech can endure this onslaught.
The time to negotiate a "middle ground" is long past. Let's not even entertain that idea.
An acceptable middle ground could have been designated areas for ads, which you have to seek out to see them. Think of the Yellow Pages.
Ad companies need to be reined in. They cannot control themselves. They are lobbying against all limits and controls. The only solution is to eradicate ads entirely and to make sure that anyone who gets that idea will never get it again.
There is no need to be a puritan against any form of pornography to expect consensus against having most addictive/eye-catching porn ostensibly displayed everywhere in the public sphere. And it’s perfectly clear that it’s actually possible to be simultaneously fine with people watching all the porn they want in their private sphere if they are warned willing adults.