I don't see ads, thanks to ad blocking tech in browsers and smartphones. Any time that happens to fail and I get to endure an ad, I am amazed that regular people without ad blocking tech can endure this onslaught.
The time to negotiate a "middle ground" is long past. Let's not even entertain that idea.
An acceptable middle ground could have been designated areas for ads, which you have to seek out to see them. Think of the Yellow Pages.
Ad companies need to be reined in. They cannot control themselves. They are lobbying against all limits and controls. The only solution is to eradicate ads entirely and to make sure that anyone who gets that idea will never get it again.
It was different, but it was great. I would absolutely go back.
But if I had to choose one or the other, I'd choose no ads.
And that's only comparing "then" to "now". I'm confident that "now" will get worse in the future, making "then" all the more appealing!
I'm all for the idea of small content creators being able to afford to create their work. I wish content creation did not attract so many people who only do it for money, though. Maybe this would be achievable if the rewards were lower. Advertising sucks all the air out of the room for alternative funding mechanisms. If ads were eliminated, there would be other mechanisms.
However, back in reality, I'll concede that (e.g.) Google's massive ad revenue has given them the ability to try a thousand other things, a handful of which will be long-term valuable to the world. But the cost is immense.