If someone wants to install an advert app on their fridge (I assume in exchange for money) then fair enough.
If I buy a tv I shouldn't just have to accept that, now or in the future, the manufacturer will sell advertising on it.
But yeah I agree with you, there needs to be a way for people to get away from ads without relying on the existence of some benevolent alternate company
Unless there's a solid track record of people consistently challenging them and winning, we can assume, based on bayesian priors, that most people cannot.
Which makes sense: court costs money.