So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?
They mentioned they delivered a software decoder on android first, then they also targeted web browsers (presumably through wasm). So out of these 30%, a good chunk of it is software not hardware.
That being said, it's a pretty compelling argument for phone and tv manufacturers to get their act together, as Apple has already done.
When I'm watching something on YouTube on my iPhone, they're usually shipping me something like VP9 video which requires a software decoder; on a sick day stuck in bed I can burn through ten percent of my battery in thirty minutes.
Meanwhile, if I'm streaming from Plex, all of my media is h264 or h265 and I can watch for hours on the same battery life.