As if I needed another reason to drink coffee.
I used to think this same thing, that my enjoyment of coffee was largely the ritual. But then I switched to decaf for quite a long time and all my little rituals fell away quite quickly.
I still occasionally drank coffee when I felt like the taste, but I certainly wasn’t performing daily morning ritual.
Add that to conditioned place preference and you have your rewarding coffee ritual.
I just can not do it. It is just not the same sitting here without the taste, smell and sensory experience completely divorced from the actual caffeine. That is with even taking more caffeine than I would get from my brew coffee.