As if I needed another reason to drink coffee.
I used to think this same thing, that my enjoyment of coffee was largely the ritual. But then I switched to decaf for quite a long time and all my little rituals fell away quite quickly.
I still occasionally drank coffee when I felt like the taste, but I certainly wasn’t performing daily morning ritual.
Add that to conditioned place preference and you have your rewarding coffee ritual.
Even though I quite smoking over 10 years ago I still remember it with the fondness of an old friend.