Benefit: Earliest uptake of new features and security patches.
Drawback: Higher risk of outages.
I think this should be possible since they already differentiate between free, pro and enterprise accounts. I do not know how the routing for that works but I bet they could do this. Think crowd-sourced beta testers. Also a perk for anything PCI audit or FEDRAMP security prioritized over uptime.
An other suggestion is to do it along night shift in every country, right now they only take into account EEUU night.