zlacker

>>meetpa+(OP)
“The goal is to become HBO faster than HBO can become us.” - Ted Sarandos in 2013

Seems Netflix won that race.

>>I-M-S+z4
After that complete fumble of HBO becoming "Max" they were at their last legs

>>raverb+C9
The "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.

>>justin+Lf
Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.

>>tempop+in
True, although Netflix knew the DVD business had no permanent future anyway, so they really didn't care. If they'd picked a less silly name like "DVDflix" or something, it wouldn't have become a viral story, but either way it wouldn't have changed NFLX's fortunes.