From a Hacker News perspective, I wonder what this means for engineers working on HBO Max. Netflix says they’re keeping the company separate but surely you’d be looking to move them to Netflix backend infrastructure at the very least.
This is a very common narrative to this news. But coming into this news, I think the most common narrative against streaming was essentially "There is not enough consolidation." People were happy when Netflix was the streaming service, but then everyone pulled their content and have their own (Disney, Paramount, etc.)
"why should I watch TV on the fiddly computer when I can just pop a disc in?" or "why should I turn on Netflix when there's clearly stuff on cable TV?" -- that was Netflix's competition in those days. Because there was competition, they had to lower prices and improve service to win consumers.
Now, that competition is being destroyed. Rest assured, Netflix will use this market power to extract more from the consumer.
I started using Netflix in 2001 as a DVD subscriber. It was wonderful for nearly 20 years. I ended up canceling before the service officially ended because it was clear that the writing was on the wall and the service was going downhill fast. You used to be able to get nearly any movie or TV series, domestic or foreign. It's a lot more work to find good stuff now, even with streaming in the mix.
An increasing number of shows are never getting released on physical media to prevent this. The only thing streaming services are competing with in any meaningful way is piracy and I'm guessing piracy is going to get more and more popular the more greed/enshittification keeps making streaming platforms worse