From a Hacker News perspective, I wonder what this means for engineers working on HBO Max. Netflix says they’re keeping the company separate but surely you’d be looking to move them to Netflix backend infrastructure at the very least.
Obviously having one monopoly streaming service would be bad, but in the meantime having more of them is also not great for consumers since they each charge a flat fee so you have to pay more to see shows from different studios. The ideal would be something more akin to music streaming where you can more or less pick a provider these days, but video streaming doesn't seem to be moving there in any hurry.
But they have the data and I don't. I assume there's enough stickiness and inertia that most people are not canceling and restarting services all the time. I know I don't. I just decide I don't care enough about most content (and don't really watch much video or binge watch anyway).
Annual plans are a big factor in the stickiness of Amazon's efforts. Especially with Amazon's dark patterns around trying to make people forget they pay it (and making it hard to cancel).
It is curious there aren't more explorations in increasing stickiness. Though admittedly cable's biggest trick (long term contracts) is maybe thankfully out of reach for most of the streamers.