First people said "competition is coming" for about a decade. Now the competition has finally half arrived, but it's still so far behind. Perhaps the closest is BYD, but most BYD drivers would prefer to be driving a Tesla.
Hyperbole, but essentially true
The Japanese beat everybody when ICE ruled. Their cars were miles ahead on every measure except snob value.
In the the of EV it will be the Chinese. Tesla has no hope of keeping up, they are already fallen behind on snob value, their cars have none now.
I think the comment about BYD drivers preferring Tesla is out of date now. Ti e will tell, but my money is on China
Honestly I'm cautiously optimistic about VW, especially after they've started backing away from those awful capacitive buttons.