The HL3 memes don't even seem fair to use anymore. I don't even want to un-seriously make joke fun of them at this point. They are just genuinely doing so much for the community.
But overall Valve just seems straightforwardly less shitty towards the consumer than other major companies in their space, by a long shot.
It's done some good stuff for the industry and even contributed to some bit FOSS projects. But business is still business.
It's also worth reminding ourselves that Epic settled with the FTC for over half a billion dollars for tricking kids into making unwanted purchases in Fortnite.(1) Epic also stonewalled parents' attempts at obtaining refunds, going so far as to delete Fortnite accounts in retaliation for those who arranged charge backs.
Furthermore the FTC's evidence included internal communications showing that Epic deliberately schemed and implemented these dark patterns specifically to achieve the fraudulent result, even testing different approaches to optimise it.
https://www.ftc.gov/news-events/news/press-releases/2022/12/...
But yew ,both private companies do their own forms of evil.
Companies will do things that represent their interests, sometimes their goals align well with their customers, or the greater good, and sometimes they do unpopular things where they believe the profitability will outweigh the blowback.*
It's a lesson in not being too attached or needlessly loyal - our connection to a business is not a personal one.
*The Epic example is useful because their actions represent a steady pattern of deceptive conduct.