The HL3 memes don't even seem fair to use anymore. I don't even want to un-seriously make joke fun of them at this point. They are just genuinely doing so much for the community.
Some of it is counter-productive though. Proton made WINE commercially viable, and in doing so, disincentivized native Linux builds of games to the point that some studios that had been releasing games natively for Linux have stopped doing so, since the Windows version now plays well enough under Linux.