The HL3 memes don't even seem fair to use anymore. I don't even want to un-seriously make joke fun of them at this point. They are just genuinely doing so much for the community.
Targeting Wine/Proton is the best of both worlds for everyone. Developers need to Just™ not use a few footguns that they mostly don't have reasons to touch anyway, and otherwise they don't need to change anything, while consumers get a game on that works just as well on Linux as on Windows.
Wine meanwhile works perfectly with 80+% of games, and those 20% that don't are all newer stuff or stuff that's never going to get a Linux version short of the Linux desktop actually getting of the ground.