The HL3 memes don't even seem fair to use anymore. I don't even want to un-seriously make joke fun of them at this point. They are just genuinely doing so much for the community.
But overall Valve just seems straightforwardly less shitty towards the consumer than other major companies in their space, by a long shot.
Valve pushing for Linux gaming is for survival, not charity.
Windows is closing in on them: stricter kernel access (tougher time for anti-cheat)
Encouraging users to use the app store, or more accurately: discouraging users to install from binary
They threaten Valve's business model, and Valve is responding with proton & SteamOS
That contrasts against the companies doing things that are good for business (at least short term) and bad for consumers.
That's only a matter of time, and probably not a very long time.