The HL3 memes don't even seem fair to use anymore. I don't even want to un-seriously make joke fun of them at this point. They are just genuinely doing so much for the community.
But overall Valve just seems straightforwardly less shitty towards the consumer than other major companies in their space, by a long shot.
Valve can be Valve because HL + Steam, in the same way that Google ~2010 could not be evil because search + ad revenue.
The difference is that Google IPO'd and took market capital, and Valve didn't.
Once public investors are onboard, you maximize profits or face lawsuits.
As the simplest example, they could have stamped HL3 on a third party game and made several millions of dollars with only a minor hit to their brand (in 5 years, "that bad HL").
In more realistic terms, they could have built proprietary, closed source emulation packages (they are funding a lot of development, apparently) to give themselves a unique advantage.
If they were a publicly traded company, they probably would be doing all these things.
As for the 2nd, that's sort of what Epic does, yet Valve's store revenue is 10x Epic. So if enacting these anti-consumer practices were actually more profitable, why is Epic doing so shit? Not even in terms of absolute numbers but in terms of growth, Epic store isn't growing at all. Epic can't hit even a fraction of Steam's numbers despite giving away hundreds of games.
Developing open source emulation is essential to their success - no developer would build and verify for Steam OS and Proton if it were closed source and only available on a single device (lol). Steam being very pro-consumer is what makes them successful.
Because it is "common wisdom" even if the wisdom is short sighted and doesn't always amount to increased profits.
See Netflix removing the ability to cast, because fuck you. How much of the current growth is borne out of that crackdown on people using all their profiles they pay for?
There currently isn't a "good guy" so they can keep turning those screws and force some extra growth. Being anti-consumer would be beneficial for Valve because they are currently the only good guys.