The HL3 memes don't even seem fair to use anymore. I don't even want to un-seriously make joke fun of them at this point. They are just genuinely doing so much for the community.
All it takes is new management to change the policies to make the company horrible and evil, and in the case of Google people made the realization far too late, and now Google owns too much of the internet to avoid.
But if we treat all companies the same regardless of their behavior, they don't have any incentive to change their behavior.
So I'll keep rewarding the good behaviour and punishing the bad.