There are dozens of companies solving each problem outlined here; if we never attempt the 'hard' thing we will never progress. The author could have easily taken a tone of 'these are all the things that are hard that we will need to solve first' but actively chose to take the 'catastrophically bad idea' angle.
From a more positive angle, I'm a big fan of Northwood Space and they're tackling the 'Communications' problem outlined in this article pretty well.
It's the opposite of engineering, where you understand a problem space and then try to determine the optimal solution given the constraints. This starts with an assumption that the solution is correct, and then tries to engineer fixes to gaps in the solution, without ever reevaluating the solution choice.