The problem can not be helped by research research against cybercrime. Proper practices for protections are well established and known, they just need to be implemented.
The amount donated should've rather be invested into better protections / hiring a person responsible in the company.
(Context: The hack happened on a not properly decomissioned legacy system.)
I would argue that it is being used all over the media to complain about anyone showing any signs of not being purely individualistic, as if individualism is the only true thing people actually honestly feel. This is obviously incorrect, empathy, professionalism, a desire for a sense of purpose, are all things that people objectively feel in the real world, everyday, everywhere.
I would argue that the expression "virtue signaling" is used systematically in individualistic right wing media by the right about anyone who say, for example, that they care about minorities or less fortunate people or to take action to support them, as if it was false. I would argue that this is harmful.
People do care a good fraction of the time, and they should be recognized for their positive actions, and encouraged. I would argue that we should definitely strive for a culture where individualism is not seen as the only true emotion that people can feel.
So, knowing the negative political and philosophical baggage, I would not use that expression, especially if you don't have actual proof that they don't care about security, professionalism, etc.