- timely response
- initial disclosure by company and not third party
- actual expression of shame and remorse
- a decent explanation of target/scope
i could imagine being cyclical about the statement, but look at other companies who have gotten breached in the past. very few of them do well on all points
For that level of breach their response seems about right to me, especially waving the money in ShinyHunters' face before giving it away to their enemies.