> We are sorry. We regret that this incident has caused worry for our partners and people. We have begun the process to identify and contact those impacted and are working closely with law enforcement and the relevant regulators. We are fully committed to maintaining your trust.
I know there will by a bunch of cynics who say that an LLM or a PR crisis team wrote this post... but if they did, hats off. It is powerful and moving. This guys really falls on his sword / takes it on the chin.Here, Checkout has been the victim of a crime, just as much as their impacted customers. It’s a loss for everyone involved except the perpetrators. Using words like “betrayed” as if Checkout wilfully mislead its customers, is a heavy accusation to level.
At a point, all you can do is apologise, offer compensation if possible, and plot out how you’re going to prevent it going forward.
I totally agree – You've covered the 3 most important things to do here: Apologize; make it right; sufficiently explain in detail to customers how you'll prevent recurrences.
After reading the post, I see the 1st of 3. To their credit, most companies don't get that far, so thanks, Checkout.com. Now keep going, 2 tasks left to do and be totally transparent about.