- timely response
- initial disclosure by company and not third party
- actual expression of shame and remorse
- a decent explanation of target/scope
i could imagine being cyclical about the statement, but look at other companies who have gotten breached in the past. very few of them do well on all points
Timely in what way? Seems they didn't discover the hack themselves, didn't discover it until the hackers themselves reached out last week, and today we're seeing them acknowledging it. I'm not sure anything here could be described as "timely".