- timely response
- initial disclosure by company and not third party
- actual expression of shame and remorse
- a decent explanation of target/scope
i could imagine being cyclical about the statement, but look at other companies who have gotten breached in the past. very few of them do well on all points
From customer perspective “in an effort to reduce the likelihood of this data becoming widely available, we’ve paid the ransom” is probably better, even if some people will not like it.
Also to really be transparent it’d be good to post a detailed postmortem along with audit results detailing other problems they (most likely) discovered.
It’s a sliding scale, where payment firmly pushes you in the more comfortable direction.
Also, the uncomfortable truth is that ransomware payments are very common. Not paying will make essentially no difference, the business would probably still be incredibly lucrative even if payment rates dropped to 5% of what they are now.
If there was global co-operation to outlaw ransom payments, that’d be great. Until then, individual companies refusing to pay is largely pointless.