If a country wants to enforce some kind of rules, they will have to apply them to the countries residents, because its the resident that go out on the net and conduct the behavior, not the other way around.
This has been common sense for a long time now. Everybody is going crazy/mad. Must be some seriously narcissistic people running the UK.
While the UK and EU (and US) like to pass stupid laws, in this case it's just an American company misusing citizen's data and not giving a crap. Good riddance.