zlacker

>>jakela+(OP)
Every time I see animation discussed by designers, they're thinking about it in terms of polish and "delight", and then balancing those things with perceptual latency. It's not entirely incorrect, but a couple of minor nits:

1. Delight is overblown, in my opinion. I think most of the people truly delighted by fancy animation are just other designers.

2. It's more useful to think about state when deciding when to animate. Could the user have trouble perceiving the change in state that just occurred? If so, then use an animation to help them visualize what happened. I believe this is the primary reason to use an animation - all others are vanity.

>>daniel+Vn
I can tell you from experience that impressive hero banners and animations that get the user's attention reduce bounce rate. That might not matter if you're established and you get customers via product market fit and word of mouth, but for small shops trying to land early customers it's crucial.

>>Curiou+Eu
The assumptions buried here are that bounce rate is accurately measurable and that reduced bounce rate correlates to increased sales.

>>moron4+Nv
The buried assumption is also that increasing sales at all costs leads to increased profits long term.