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[return to "Purposeful animations"]
1. daniel+Vn[view] [source] 2025-09-05 16:39:36
>>jakela+(OP)
Every time I see animation discussed by designers, they're thinking about it in terms of polish and "delight", and then balancing those things with perceptual latency. It's not entirely incorrect, but a couple of minor nits:

1. Delight is overblown, in my opinion. I think most of the people truly delighted by fancy animation are just other designers.

2. It's more useful to think about state when deciding when to animate. Could the user have trouble perceiving the change in state that just occurred? If so, then use an animation to help them visualize what happened. I believe this is the primary reason to use an animation - all others are vanity.

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2. dolebi+6R[view] [source] 2025-09-05 19:07:06
>>daniel+Vn
The other problem I encounter is designers working in B2B, but designing like they're working in B2C.

For B2B (especially enterprise B2B), your software is just a tool your customers' employees need for their day jobs. Fancy animations, multi-colored gradients (because gradients mean "AI" now, right), and other gaudy crap does not make it easier for anyone to do their job. It's just noise -- constantly distracting users who are just trying to navigate through dense, text-heavy dashboards.

If you want to design "pretty" and "delightful" experiences, then it doesn't make much sense to join a company that revolves around CRM/ERP workflows. Work for a company whose value is directly tied to users' warm and fuzzy feelings.

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