More info:
https://developer.android.com/developer-verification
https://support.google.com/googleplay/android-developer/answ...
Personally...we all know the Play Store is chock full of malicious garbage, so the verification requirements there don't do jack to protect users. The way I see it, this is nothing but a power grab, a way for Google to kill apps like Revanced for good. They'll just find some bullshit reason to suspend your developer account if you do something they don't like.
Every time I hear mentions of "safety" from the folks at Google, I'm reminded that there's a hidden Internet permission on Android that can neuter 95% of malicious apps. But it's hidden, apparently because keeping users from using it to block ads on apps is of greater concern to Google than keeping people safe.
> we will be confirming who the developer is, not reviewing the content of their app or where it came from
This is such an odd statement. I mean, surely they have to be willing to review the contents of apps at some point (if only to suspend the accounts of developers who are actually producing malware), or else this whole affair does nothing but introduce friction.
TFA had me believing that bypassing the restriction might've been possible by disabling Play Protect, but that doesn't seem to be the case since there aren't any mentions of it in the official info we've been given.
On the flip side, that's one less platform I care about supporting with my projects. We're down to just Linux and Windows if you're not willing to sell your soul (no, I will not be making a Google account) just for the right to develop for a certain platform.
Requiring company verification helps against some app pretending to be made by a legitimate institution, e.g. your bank.
Requiring public key registration for package name protects against package modification with malware. Typical issue - I want to download an app that's not on available "in my country" - because I'm on a holiday and want to try some local app, but my "play store country" is tied to my credit card and the developer only made it available in his own country thinking it would be useless for foreigners. I usually try to download it from APKMirror. APKMirror tries to do signature verification. But I may not find it on APKMirror but only on some sketchy site. The sketchy site may not do any signature verification so I can't be sure that I downloaded an original unmodified APK instead of the original APK injected with some malware.
Both of these can be done without actually scanning the package contents. They are essentially just equivalents of EV SSL certificates and DANE/TLSA from TLS world.
The solution here is just to get rid of artificial country limitations which make some users download APKs. None of those make sense in the online world anyways.