This is absolutely unacceptable. That's like you having to submit your personal details to Microsoft in order to just run a program on Windows. Absolutely nuts and it will not go as they think it will.
It's a step of questionable utility, and I suspect it comes from requirements of (not exactly freedom-loving) governments of Brazil, Malaysia, and Singapore, where the demand for registration will be enforced first. Maybe it will even remain geographically limited.
The article is very light on details. Crucially, it lacks any links to actual Google documents.