Go is a reasonably performant language that makes it pretty straightforward to write reliable, highly concurrent services that don't rely on heavy multithreading - all thanks to the goroutine model.
There really was no other reasonably popular, static, compiled language around when Google came out.
And there still barely is - the only real competitor that sits in a similar space is Java with the new virtual threads.
Languages with async/await promise something similar, but in practice are burdened with a lot of complexity (avoiding blocking in async tasks, function colouring, ...)
I'm not counting Erlang here, because it is a very different type of language...
So I'd say Go is popular despite the myriad of shortcomings, thanks to goroutines and the Google project street cred.
Good performance with traditional tracing GC's involves a lot of memory overhead. Golang improves on this quite a bit with its concurrent GC, and maybe Java will achieve similarly in the future with ZGC, but reference counting has very little memory overhead in most cases.
> Reference counting when an object is shared between multiple cores require atomic increments/decrements and that is very expensive
Reference counting with a language like Rust only requires atomic inc/dec when independently "owning" references (i.e. references that can keep the object around and extend its lifecycle) are added or removed, which should be a rare operation. It's not really performing an atomic op on every access.