And for years, it was our most requested feature, by far. We had instructions for how to pin the site to your home screen, and would explain to users how the website does everything an app can do. Still, constant requests for an app. Finally we relented and released one, and very quickly around half our mobile traffic moved to the app without us really trying to nudge people at all.
People just really like apps! I think it suits our mental model of different tools for different uses. We've also found that app users are much more engaged than website users, but of course much of that will be selection bias. Still, I can see how having your app on someone's home screen could provide a significant boost to retention, compared to a website they're liable to forget. For us now, that's the main benefit we see. Certainly don't use any additional data, though I won't argue that other companies don't.
I kept saying they had a website and why would you need an app. She couldn't understand what I was saying.
Seems like indeed the general public really likes apps and even thinks you can't do so many things in the browser.
I don’t buy this for one second. The web is well known, and well understood - I’ve never run into anyone, in any age group, with any level of education, who wouldn’t understand what a website is.
Either you’re being overly dramatic and exaggerating here, or you had a very difficult time pronouncing the words you were intending to say.