And for years, it was our most requested feature, by far. We had instructions for how to pin the site to your home screen, and would explain to users how the website does everything an app can do. Still, constant requests for an app. Finally we relented and released one, and very quickly around half our mobile traffic moved to the app without us really trying to nudge people at all.
People just really like apps! I think it suits our mental model of different tools for different uses. We've also found that app users are much more engaged than website users, but of course much of that will be selection bias. Still, I can see how having your app on someone's home screen could provide a significant boost to retention, compared to a website they're liable to forget. For us now, that's the main benefit we see. Certainly don't use any additional data, though I won't argue that other companies don't.
This is the result of the inconsistent user experience to which gatekeepers like Apple have been actively contributing through active sabotage of web apps, such that all profitable apps can be more effectively and reliably taxed through Apple's App Store.
The manufactured perception of the general public then became that web apps are not "real apps" despite offering the exact same features. They have been dragged down by the subtle artificial friction that makes the UX feel subpar.
This reminds me of my own experience of mobile websites when they first emerged. I thought that the desktop version of a website is the "real website" i.e. that there is only one static original website and that its mobile version was some fake substitute, so I always activated the option "show desktop version". Then I learned about responsive web design and it clicked for me. I predict that a similar epiphany will occur among casuals once the active sabotage of web apps stops due to regulations reigning in the anti-competitive business practices of gatekeepers.
I'm sure that some people will still prefer "native" apps for whatever reason. However, if regulators do a proper job and allow web apps to compete on a level playing field, then a lay person wouldn't even be able to differentiate between them. This is even the case today where some developers simply wrap their web app in a WebView and ship it as a "native" app.
If web apps were any good, we'd see a plethora of them on Android. There are none (or very, very, very few).
If web apps were any good, nothing Apple "gatekeeps" would prevent you from building an amazing web app for iOS. The things Apple "gatekeeps" (such as mobile push) would not prevent you from making a smooth fast web app.
And yet here we are.
> if regulators do a proper job and allow web apps to compete on a level playing field
They already are competing on a level playing field. It's not "lack of NFC" or "lack of Bluetooth" or "lack of <another moving goalpost>" that prevent you from having good web apps.
This statement alone is evidence that you didn't understand the crux of the issue. You are also confusing cause and effect. I clearly explained the root causes for that. The reason there are not more web apps is not that they aren't "good" - what does that even mean? what is the criterion for "good" here? If you say that it's because they lack certain features, then you confirmed my point that it's due to active sabotage and denial of equal rights. Be specific, why are they not "good"? There wouldn't be coincidentally a mysterious opposing force that actively prevents developers from improving those aspects, right?
>There are none (or very, very, very few).
X (Twitter) - has PWA
Pinterest - has PWA
Spotify - has PWA
Uber - Hybrid
Starbucks - has PWA
Again, you're confusing cause and effect. It's like actively sabotaging a runner and saying: "See? that runner sucks!!" - Yeah because that runner is being actively sabotaged. You're completely ignoring all the evidence and simply claiming that they are unpopular because they are not "good" when in reality they are unpopular because they have been sabotaged to prevent them from challenging the gatekeeper's taxation funnels.
>If web apps were any good, nothing Apple "gatekeeps" would prevent you from building an amazing web app for iOS. The things Apple "gatekeeps" (such as mobile push) would not prevent you from making a smooth fast web app.
That's not even a coherent argument. Gatekeepers can sabotage competitors in many subtle ways to make the user experience subpar, it's not a 1-dimensional game where only feature parity can be weaponized. It's clear that you are actively refusing to understand the points being made. There is also documented evidence that Apple consistently engaged in practices that made any competing platform a worse experience. Gatekeepers have a conflict of interest and they consistently act in a manner that makes that bias glaring. Gatekeepers are also not morons, they know that it doesn't take much to introduce artificial friction while also maintaining plausible deniability. e.g. see court documents where Apple's engineers admit that they strategically use "scare screens" and that their managers would "definitely like that".
>They already are competing on a level playing field. It's not "lack of NFC" or "lack of Bluetooth" or "lack of <another moving goalpost>" that prevent you from having good web apps.
That's factually incorrect. As previously stated, it's not just a 1-dimensional form of sabotage where only feature parity is being weaponized but any form of artificially introduced friction, while being able to maintain plausible deniability - any of that will get the job done of shutting down any threat to the gatekeeper's taxation funnel. Furthermore, as open-web-advocacy.org states:
- #AppleBrowserBan Apple's ban of third party browsers on iOS is deeply anti-competitive, starves the Safari/WebKit team of funding and has stalled innovation for the past 10 years and prevented Web Apps from taking off on mobile. (https://open-web-advocacy.org/blog/apples-browser-engine-ban...)
-Deep System Integration
Web Apps need to become just Apps. Apps built with the free and open web need equal treatment and integration. Closed and heavily taxed proprietary ecosystems should not receive any preference.
- Web App Equality
All artifical barriers placed by gatekeepers must be removed. Web Apps if allowed can offer equivalent functionality with greater privacy and security for demanding use-cases.
How does that follow?
More generally, do you have any sources for your repeated claims of intentional sabotage? You make accusations of ignoring evidence but you have provided none - unless you're saying that apple has already poisoned the well and anything they do is suspect.
Apple has a 10/10 vested interest in the kneecapping of PWAs - why?
A Progressive Web App, if allowed to reach its full, un-sabotaged potential, is the technological manifestation of the Digital Markets Act's goals. So it would be utterly absurd for Apple to pour hundreds of millions of dollars into fighting the DMA, just to let PWAs pass which achieves the exact same goals.
Many of the DMA's mandates are an existential threat to Apple's business model and the PWA is the DMA in disguise:
- DMA mandates Apple to allow alternative App Stores & sideloading i.e. Force Apple to end its monopoly on app distribution. PWAs are sideloading by nature. A user "installs" a PWA directly from the web. The browser is the app store. The open web is the distribution platform. This completely bypasses the App Store.
- DMA mandates Apple to allow alternative payment systems. Forcing Apple to let developers use their own payment processors and avoid the 15-30% commission. PWAs use Open Web payments. It can use Stripe, PayPal, or any other payment processor with standard web APIs. Apple gets a 0% cut.
- DMA mandates Apple to increase Developer & User Choice. Give developers the freedom to choose their tools and give users the freedom to choose their apps without being locked in. PWAs are the epitome of choice. They are built with the most universal, open technologies on earth (HTML, CSS, JS). They are cross-platform by default and free users from being locked into a single company's hardware/software ecosystem.
Why would Apple have ANY interest in nurturing a technology that would voluntarily subject them to the very conditions they are spending hundreds of millions of dollars in lobbying and legal fees to fight against?
The answer is: They wouldn't and they don't.
Apple's actions are not those of a company with simply "low interest". They are the actions of a profit-maximizing gatekeeper actively defending its most lucrative business against an existential threat. Every bug, every delayed feature, and every artificial limitation imposed on PWAs on iOS is a calculated strategic move in this defense. The brief, hostile removal of PWA functionality in the EU was not an outlier, it was Apple showing its true face when it thought it could get away with it.