zlacker

>>foxfir+(OP)
At AutoTempest we resisted making an app for years, because anything that a hypothetical app could do, we could do with the website. And in my opinion, when searching for cars, it's more convenient to be in your browser where you can easily open new tabs, bookmark results, etc.

And for years, it was our most requested feature, by far. We had instructions for how to pin the site to your home screen, and would explain to users how the website does everything an app can do. Still, constant requests for an app. Finally we relented and released one, and very quickly around half our mobile traffic moved to the app without us really trying to nudge people at all.

People just really like apps! I think it suits our mental model of different tools for different uses. We've also found that app users are much more engaged than website users, but of course much of that will be selection bias. Still, I can see how having your app on someone's home screen could provide a significant boost to retention, compared to a website they're liable to forget. For us now, that's the main benefit we see. Certainly don't use any additional data, though I won't argue that other companies don't.

>>tempes+xJ
Most people don't know how to use a computer well. Most people are just slightly above computer-illiterate. They were introduced to phones which have apps. Now in their minds that's how everything must be. Anything else induces fear into their minds.

While technically competent people might go:

"Oh neat, I don't even need to install an app, if I just put the website icon onto my home screen."

Most users are like: "Oh my god noooo! Not another way to do something! Aaaaa I cannot cope!" and panic.

>>zelphi+2W
Using a website instead of an app isn't signaling some particularly strong computer literacy. Not that it matters - the web, both mobile and general, has been neutered so much over the years that webpages are just as useless, locked down experience siloes as apps; really the main difference in practice is the icon experience and how unobtrusive surveillance is :).