you got it wrong way around
the CONSUMER criteria is "we want better independent security ON DEVICES WE ALREADY OWN"
complaints like in this thread are symptoms of unfullfilled demand - and they can't be solved by saying "oh gosh, what a stupid demand that doesn't agree with our supply"
vendor: not possible
you: unfulfilled demand
me: the way I see it, you get a product for free if you fulfill certain conditions. If not, you buy these conditions.