So, Amazon, Apple, ... are close to collapse?
Market reactions are typically neutral to RTO announcements, which confounds some analysts who imagine that RTO adds some kind of value. However, studies have repeatedly shown that while the short-term impact of RTO is neutral these companies typically fair worse than peer companies over longer timeframes. To make it worse for the analysts, similar studies have also shown that companies which do embrace remote first work have outsized returns. Some estimates show that fully WFH organizations bring in about 7.5% higher annual returns on average than peer organizations that RTO.
Leaders continue to ignore the ever growing piles of evidence in favor of those analysts "common sense", and forget that "common sense" is just a laymans term for what scientists refer to as "making shit up."
Those same executives are most tempted to fall into this trap during times of duress, because being perceived as "doing something" is more important than long term impact on share price.